"There are no objections when it comes to being creative whether the piece is simple or over the top, as long as it exhibits the personality you are wishing to portray. In an ever-changing world, fashion is considered a universal language and a gateway to unlimited imagination."

A born and bred Lebanese/Palestinian , Amanda Gedeon, is the youngest of three children. She was brought up between the United States and the Middle East, with Dubai being the longest stint and which she calls her home. Besides being a product of global culture, Amanda has been influenced greatly by creativity and music. Captivated by aesthetics and her admiration of art, Amanda found her calling. Her passion for design has manifested itself in a big way in her everyday life through colors, forms and textures - she sees, feels and wears. Having recently started her own fashion label, BOW, Amanda's style can be defined as bold while still maintaining a chic femininity.