BOW

The highly anticipated BOW Bloggers SS12 campaign .A Summer Eden' gathered an array of Dubai's most looked up to bloggers in terms of trend setting and personal style. The BOW SS12 collection introduces a new daywear concept inspired by soft pastel colors with a consistent feminine touch. Although BOW is taking a new path this season, the brand's signature .BOW' dresses remain the highlight of the collection.

The concept of the shoot was set up to capture the mood of the SS12 collection along with the blogger's personality reflecting freedom, fun and femininity. Taking place in the garden of the famous Bambah Boutique, the shots grasped a typical summer day feel with a touch of glamour. The 15-piece collection embraces the summer season with fabrics ranging from soft crepe-de-chin to colorful French lace and summer must-have delicate cottons.

.This season I decided to take a different approach with the BOW SS 12 collection by incorporating daywear that compliments the already glamorous essence of the brand. The BOW SS12 collection is for every woman; it compliments all body shapes and can be worn as a causal look as well as an elegant evening outfit. By choosing the region's most looked up to bloggers, the collection was worn by stylish women who were captured feeling confident in their own skin'

"Amanda Gedeon, Designer of BOW and creative director of the BOW Bloggers SS12 Campaign."